For those pressed for time, here’s a quick TL;DR version of today’s challenge: Know your top 3 values—and watch life get easier. Clear values = clear decisions, fewer wrong turns, and a magnet for the right people and opportunities. You find them by noticing when you feel most alive, what you admire in others, and yes, even what makes you jealous (because that’s just your soul saying I want that too). Identify 3 values you’d never sell for $1B, and share them in the comments below.
Why Identifying Values Is Important
When your values are clear, life gets simpler. Decisions feel obvious. You stop sending mixed signals—to yourself and others. You avoid misaligned situations before they become problems. And you naturally attract the right people, jobs, and opportunities.
Because when you live in alignment with your values, you’re not stuck feeling drained, depressed, anxious, or lost; you feel energized, grounded, and in motion toward a life that’s truly yours.
How to Find Your Core Values
You don’t invent values—you uncover them. They reveal themselves through experiences, heartbreak, joy, frustration, and wonder. Sometimes you only notice them when they’re gone: a failing relationship, a lost sense of freedom.
Other times, they hide in plain sight—in the traits you admire in others or the flicker of envy when you see someone living a life you wish you had. That’s not pettiness—it’s precious information.
Jealousy = information. It’s your subconscious saying: I want that too.
Example: Before I started van life, I saw someone renovating a camper van. I felt a pang of jealousy. Looking closer, it pointed to hidden values:
Freedom of movement
Affordable travel
Minimalist living
Accessibility to Nature
Admiration works the same way. Who do you look up to? What about them lights you up? Those are signposts pointing toward your values.
Quick Exercise
Reflect: When do you feel most like yourself or at home in your body? Hiking alone? Deep in conversation? Creating something? Because the moments when you feel most like yourself are usually when you’re living in alignment with your deepest values.
List: Check out this list of values. Jot down ~10 that hit you in the gut—no overthinking.
Test: For each value you narrowed down, ask yourself: Would I give up this value for $1M, $10M? If yes, cross it off. Keep upping the stakes until you land on your non-negotiable 3.
Still stuck? Think about a time recently when you felt jealous of someone. What do they have that you don’t—and what feeling would having it give you? Or think about someone you admire: what about them lights you up? That’s usually pointing straight to one of your values.
My Three Values
1. Authenticity – It’s important to me to be true and honest with myself and with others. I find it hard to connect when people aren’t being authentic.
2. Kindness – When I think about the people I admire, kindness is always part of who they are. I don’t think I’m naturally kind, but it’s something I want to grow in.
3. Love – If jealousy is information, then love is what I envy most in others—when they are deeply loved and love deeply in return. I know I have love in me, but I’m still striving to live it more fully.
Here are my 3 values:
1. Freedom (this dictates pretty much every decision I make, including where I live, the work I do (FREE-lancing) and the people I associate with).
2. Balance (I balance work with play, exercise with rest, alone time with social time, and chocolate or french fries with colorful whole foods. Balance is KEY for me.)
3. Connection (my relationships make life worth living; I spend a lot of time and effort maintaining friendships and wouldn't have it any other way.)
WHAT ARE YOURS?? :)